Lately, Bangkok seems to have become a showcase for designing malls. The trend became obvious in some of the newly opened shopping malls along Sukhumvit Road. Central Embassy first opened as a contemporary display of luxury goods. Then came, EM Quartier with its totally new concept including an outside waterfall and a suspended garden.
But the trend has also become obvious in renovating existing malls that needed a facelift. It was the case with Siam Center. There, each outlet provides a different design. But it is clear that the designers have tried to include Art as well as a new concept.
Siam Center is linked with Siam Discovery, which obviously needed a serious facelift. This was done recently. And what an impressive new look! The traditional shop design has been completely rethought. Walls have been removed to create an open space like in a department store. There is a clear will to redesign displays in a new fashion. Each floor has a different decoration concept. The use of colors and patterns make it an amazing experience that seems to fit its name.
All in all, the designers have managed to turn a shopping experience into a discovery. Perhaps, this is a new way to attract customers in a fight against a tight competition on the local market.
Christian Sorand
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| Skytrain view of Siam Discovery |
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| Stairs/sitting area |
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| Art design |
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| Display design |
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| Floor design |
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| Interior decoration |
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| Plate design |
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| Artistic plates |
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